For the longest time (even up to today) whenever I settle in to work on my personal creative (as opposed to work for clients) I always try to come from the angle of doing something different. Zaphod Zombie was born from the idea that there wasn't a whole lot of sympathetic zombie fiction out there -- stories that painted the zombies as the good guys. Zaphod could be that guy. Of course, the same time I wrote Zaphod's book, there was a bit of a zombie revolution happening which eventually resulted in the movie Warm Bodies (which started as a self-published novel, not unlike Zaphod Zombie).
And then there's Caffeine -- my real-life, self-made feature film. I've never heard of anything like that before -- it's pretty damn unique.
In other words, when you believe that strongly that you're working with something fresh and original ... well, it bites when it falls flat.
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The anguished musings of a jack-of-all trades creative professional based out of Longwood, Florida. Find out more about him here. You know, if that's your 'thing'.
Most of my production music is original but if I need something extra-special, I usually get it from AudioNautix.com: